Motivated by the lack of an inclusive support system for supporters of neurodivergent children, the grassroot movement was founded by professionals and parents directly impacted by the lack resources in raising neurodivergent children. EduInklusi is dedicated to bring parents, families, therapists, educators, school boards, and other related professionals into one place.

In creating an accessible and strength-based approach to building community, the brand identity incorporates inclusive approach in design, including neurodivergent-friendly colors, memorable visual elements, and playful concept. Its visual strategy revolves around the characteristics of putty-like modelling play, which reflects the characteristics of an inclusive approach to neurodivergence; pliable, creative, and soothing.